Child of the new century

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I love the animation style in this neat short film from Blame your Brother (BYB). The short was created for the Centre of Longitudinal Studies (CLS) as part of their Child of the New Century program. It was a study that followed almost 20,000 youth from the UK at the start of the new millennium. By taking part, they’re helping researchers and government find ways to make life better for their generations and younger ones to come.

A brilliant purpose and an equally wonderful execution to engage kids and adults alike.

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